Do you think you will ever start including private shootings?
I would like to, but it’s complicated. As I explained previously:
- it is complicated from a legal point of view,
- it’s not fair, because those moments belong only to the filmmaker and their family, at least those parts shot inside their house.
On myoldfilm.com, which is my website where people can subscribe to watch my YouTube films without watermark and advertising, I have a few personal films, but the number of people who access the service is as small as those who can buy the reels on eBay.
Can I have an idea of the average number of sales in a year?
- hundreds of sales on Pond5 and Shutterstock where I sell segments of footage, usually from 5 to 15 seconds,
- dozens of sales on footageforpro.com, where I sell the videos I have on YouTube without the watermark and whose duration is from 1 to 40 minutes.
How did you get the idea of myoldfilm.com? Is this service targeted for professionals or for the people who follow you on YouTube without working in the industry?
The strategy to sell my footage to TV and documentary productions was to find customers with the second most important search engine in the world: YouTube.
To do that, I worked hard to grow my channel, as the bigger it was, the more potential customers I could find.
Finally, I reached an average audience of 400 thousand views per month with peaks of 2 million. 99.9999% of those people are actually not interested in buying my product, so after being aware that I reached so many people, I knew I had the most precious asset thing for a business: people's attention.
Myoldfilm.com was my attempt to give those people something they may be interested in buying: a product where they could watch my videos, but without the advertising and the watermark they found on YouTube.
Do you make the choice of monetizing your videos on YouTube?
Yes I did, but not because I think the money YouTube pays is crucial, even for a small business like mine (my RPM is around $1):
but because it's clear that YouTube sends you more traffic if they can make money with your videos.
What is your biggest clientele (news outlet, film production, YouTube creation, etc?)
There are a lot of documentaries on:
that use videos from my collection. 90% of my customers are documentary directors, or archivists working for them.
Sometimes they have a 5 million dollar production, and sometimes they are film students who have to create a video for their graduation.
Today, more than so than when I bought my scanner seven years ago and started creating my collection, historical documentaries are a great trend, and when you tell the story of someone and you need footage to do it, there aren’t many great archives to find the content you need. Mine is not a great collection compared to some others, but it’s one of the few that you can watch online.
Further, regular archive footage is made from professional shootings, usually created by crews of at least 10 people. In those situations people who were in front of the camera didn’t live their normal life, they acted.
My collection is made up of home movies instead. They were shot by non-professional filmmakers who held a small camera in their hand, so they caught how real life actually was.
In some ways, they’re like YouTube today, but 80 to 30 years ago. That’s why I love my job!